Loóna is an application to relax and fall asleep quickly. This Belarusian startup helps thousands of even the most stressed people to forget their daily anxiety and unwind. It’s essential for active people who find it difficult to do classical meditation, focus, and think about breathing.

But it’s more than just a meditation app. It’s a ground-breaking mixture of play, colouring, and meditative music. The sound is unique and tailored to each episode, and you hear a pleasant soothing voice that tells you stories as you complete simple tasks.

The team did extensive medical research and consulted with doctors. So, this app has a medical base and provides combinations of various relaxation methods, including tactile sensations, visual experiences, and storytelling. And all these things allow you to deliver the most profound experience and immersion.

The team behind Loóna started from a famous AR-based app MSQRD. A group of talented guys in their early 20s launched the product that was instantly purchased by Facebook and then integrated into Instagram Stories.

The prospects of working for the giant corporation were great. Despite this, Andrew Yanchurevich and part of the team left Facebook’s office in London and returned to Minsk.

They wanted to create something for the Health and Fitness category in app stores. Eventually, they came up with Loóna’s prototype. After the pitch, one of the first potential investors was still in doubt about the concept. But then he tested the app and quickly fell asleep right with his iPad in hand. The following day, he called and said: “Guys, it’s working! I’m in!”

Today, the application has a rating of 4.8 in the App Store and more than 100,000 users.

After all, it won the Apple Design Award 2021. Among its investors are such well-known public figures as Natalia Vodianova, Matthew Freud (the great-grandson of Sigmund Freud), Mark Vranesh as an angel investor, and others.

This app has a victorious present, and a promising future as its owners aren’t planning on selling the company. Their primary goal is to make a good product, be helpful, and make people happy.