When Natalia Dzidziguri left Georgia for Spain in 2012, she carried with her not just ambition, but also a deep sense of responsibility toward her homeland. What began as a pursuit of higher education in marketing quickly evolved into a career that now bridges two nations, opening new doors for Georgian entrepreneurs in the heart of Europe.

Natalia’s first professional chapter unfolded at Telefónica’s Startup Accelerator, Wayra, where she immersed herself in Spain’s entrepreneurial ecosystem. Supporting young founders, crafting marketing strategies, and guiding startups toward capital, she gained invaluable experience. But even as her career took root in Madrid, Georgia was never far from her mind.

“I believe Georgia has enormous potential and unique products that can thrive globally,” she explains. “Spain, with its cultural and market similarities, is an ideal partner. My goal is to build a bridge between these two countries and create opportunities for both.”

With a focus on small and medium-sized enterprises, Natalia helped Georgian producers showcase their goods in Spain. Thanks to her efforts, products ranging from fine wines and hand-crafted spirits to juices and dried fruits found a foothold in the Spanish market.

This collaboration sparked something larger—the creation of Georgian Corner “Persimmon’s” in Madrid. More than just a store, it is a vibrant space that blends warehouse, restaurant, bar, and exhibition centre. Here, Spanish consumers can taste Georgia, while Georgian entrepreneurs gain a powerful platform in Europe.

Natalia’s journey hasn’t been without challenges. As a young woman navigating a foreign business landscape, she often encountered obstacles. Yet, she credits her resilience—and the support of strong, inspiring women—for helping her push through. “Integration was not easy,” she reflects, “but I was fortunate to meet women who trusted me, empowered me, and reminded me that nothing is impossible.”

Today, Natalia’s story is more than personal success; it’s a testament to the power of the Georgian diaspora. As Sanja Celebic Lukovac, Chief of Mission of IOM Georgia, notes:

“Georgians abroad hold invaluable intellectual and social capital. They are vital conduits of innovation, resources, and knowledge for the homeland.”

Through her determination, Natalia Dzidziguri has become one such conduit—turning her journey from Tbilisi to Madrid into a bridge that others can now walk across. Her success serves as a reminder that migration, when driven by purpose, can fuel not only personal growth but also national progress.