As summer fades into autumn, the rolling vineyards of Kakheti and beyond are brimming with anticipation. The 2025 grape harvest—one of Georgia’s most celebrated traditions—is already taking shape, with more than 120 wineries signed up to join the campaign. By the season’s peak, nearly 400 are expected to be part of the effort, according to the National Wine Agency.

At the heart of the harvest is Gurjaani, where the Coordination Headquarters hums with activity. “Our mission is simple yet vital,” explains Levan Mekhuzla, Chairman of the National Wine Agency. “Every grower must have the chance to bring their grapes to market smoothly, while those who nurture healthier, high-quality grapes receive the recognition they deserve.”

A New Chapter for Growers
This year carries a fresh twist: private wine companies will no longer receive state subsidies. Instead, if wineries cannot purchase the full bounty, the state-run Harvest Management Company will step in to safeguard farmers’ livelihoods.

Pricing has also been carefully set to reflect quality and variety:

• Saperavi, the pride of Kakheti: 1.50 GEL per kg
• Other traditional varieties: 1.20 GEL per kg
• Non-standard or damaged grapes: 1.00 GEL per kg

Harvest with Heart
Beyond the numbers, the harvest is about more than economics. It is a season when families gather in the vineyards, generations work side by side, and villages come alive with the hum of grape-laden trucks rolling in from the fields. For many, it is not just a harvest but a celebration of identity, heritage, and the timeless bond between land and people.

Farmers seeking guidance can turn to the Ministry’s hotline (1501) or the Gurjaani headquarters directly at 0322 193 283—ensuring that tradition and progress walk hand in hand throughout this year’s vintage.