Rajeev graduated from Baroda Fine Arts and started his career as a Visualizer in Publicis. He then moved as the Creative Head of Contest2win.com and finally as the Creative Head of MTVIndia.com before co-founding Marching Ants. Having worked on over 400 films, Rajeev has been credited with being instrumental for changing the visual landscape of the Indian Entertainment Industry.
Having designed more than 2500+ posters for films so far, Marching Ants Advertising, an eminent company in the industry, has been at it for the last 13 years. Co-founder Rajeev Chudasama pays close attention to each detail in every poster that his company designs, thereby creating a piece of work that expresses the vision of the film.
“Very few people think and believe that it’s a very, very creative and important part of the film and even today I would give my right arm to do stuff like that but no, people don’t see this as creative and good opportunity the way Hollywood sees it,” he says.
ABOUT MARCHINGS ANTS
Marching Ants Advertising was created in September 2001 with a desire to break the trap of visual mediocrity through its people, its relationships, its work and the results achieved.
In an era of media fragmentation, increased commoditization, holding the attention of consumers is a difficult task. How then do we involve them further in a meaningful dialogue? In today’s communication scenario, it’s not just enough to have a strong idea. What the idea needs are an articulation that is unique and refreshing. We pride ourselves on providing real solutions that cater to today’s requirement of creating disruption and getting the desired attention.
Marching Ants, over the years, has become one of India’s largest creative agencies specializing in creating strategic and creative solutions for the Indian Entertainment Industry.
The other division of Marching Ants services Corporate clients and has to its credit a roster of some of India’s leading brands.
Marching Ants provides end-to-end creative solutions to its clients which include Print, Audio Visual, Events and Digital campaigns.