Neuro-Insight, a neuromarketing and neuro analytics company that uses unique brain-imaging technology to measure how the brain responds to communications, pioneers the link between brain activity and consumer behaviour, making the subconscious conscious.
They help their clients optimize a particular message to showcase and to have maximum impact in the market. Pranav Yadav, the CEO of Neuro-Insight US, takes a deep dive into what their company does in the field of advertising and marketing. Pranav shares the importance of their invented technology in the research process and how lighting up the brain reveals the emotional process of your personal interests.
Pranav Yadav, CEO of Neuro-Insight Americas & Europe, is an international innovation and thought leader dedicated to bringing a deeper understanding of the human motivation to the forefront. A principal player in building the neuromarketing industry, he has changed how brands and customers communicate for the better.
Pranav advises CEOs and CMOs on how to make compelling connections between product, communication, and the consumer and has spoken at the United Nations, Cannes Lions Festivals of Creativity, Advertising Week(s), SXSW, CES, Forbes Summits, Business Schools, AMA, ARF and numerous industry events.
Pranav has won an ARF Great Mind Award, Ad Club New York’s Advertising People of the Year 2019, NMSBA’s Neuro Personality of the Year, The Professional Times coveted Top 40 Under 40 for Marketing.
Pranav’s passion for innovative, consumer-centric metrics took shape during his time as a Senior Consultant with international innovation strategy consulting firm, ReD Associates.
At ReD, Pranav helped a leading home appliances company adapt a product for the Indian market, designed a European metropolis of the future with a team of international architects that was featured at the 2010 Venice Biennale, and helped a gaming company reinvent an age-old game for a changing user base shaped by the advent of social media.
Prior to joining ReD, Pranav worked at Goldman Sachs, where he was part of the elite Equity Structuring Group’s core team that established and developed the retail structured notes business in the U.S.
At Neuro-Insight, Pranav has continued to push for a true, accurate understanding of media consumers. Using Neuro-Insight’s industry-leading SST technology, Pranav is dedicated to helping advertisers, brand owners and content providers make the best and most impactful case for their products by providing 360-degree solutions along multiple touchpoints.