Companies are traditionally organised on two lines – either to make money for their shareholders or, in idealised socialist theory, to deliver services for sections of the community. My book, The Greatest Company In The World? The Story of Tata […]
Byju’s has aced the online education market like no one else, making its CEO Byju Raveendran a new entrant in this year’s Rich List. On a nippy winter morning in 2012, the lobby of Manipal’s Valley View hotel looked unusually […]
Look deep inside Nike’s brand strategy and you’ll find the classic story of the hero’s journey. But Nike puts a devious twist on their brand story by turning the customer into both the hero and the villain. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme […]
Nadia Chauhan, the 33-year-old joint managing director and chief marketing officer of FMCG major Parlé Agro, on the Appy Fizz success story, the plan to double turnover by 2022, and more. Few fast-moving consumer goods (FMCG) companies have seen the […]
Byju’s has aced the online education market like no one else, making its CEO Byju Raveendran a new entrant in this year’s Rich List. On a nippy winter morning in 2012, the lobby of Manipal’s Valley View hotel looked unusually […]
As one of the most dynamic CEOs in the world of telecom, Mountasser Hachem is better known for transforming the company and giving a new lease of life to operators in the telecommunications industry. With a wisely built product portfolio, […]
In a happy story of accidental entrepreneurship, the founders Vikram and Rohit brought to the table a mix of knowledge and experience from diverse fields. As it happened, it was this very set of diverse viewpoints that laid the foundation […]
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