Methodically designing and manufacturing its products using ethically sourced, organic fabrics that are dyed using patented herbal dyeing technologies, LoveChange® is a sustainable luxury clothing brand that is thriving in the slow fashion industry using a sustainable and eco-conscious approach.

Founded in 2017 by Dhirta Rikhye, LoveChange® started its operations in 2019 and is now arguably the fastest-growing sustainable luxury brand in Goa.

The Story Behind LoveChange®

Dhirta Rikhye is the founder and creative director of Love Change. A trained jewellery designer from Delhi with over 15 years of experience working as a designer, she founded LoveChange® as a response to the devastation the fast fashion industry was wreaking on the environment, industry stakeholders and consumers.

The first two years of her journey, from 2017 to 2019 were filled with intense study and research into sustainable fashion and its ethos. It was also filled with travel, allowing her to build strategic and personal relationships within the ethical fashion community, ranging from farming communities, handloom weavers, tailors and artisans to retail partners who shared in her vision.

The Purpose Behind LoveChange®

She says “Our purpose is the pursuit of sustainable business practices by promoting conscious consumerism and conscious capitalism.” With this purpose driving her, Dhirta is building LoveChange® into a brand that gives back to its stakeholders, the environment, and the community equally.

The Purpose Behind LoveChange®

She says “Our purpose is the pursuit of sustainable business practices by promoting conscious consumerism and conscious capitalism.” With this purpose driving her, Dhirta is building LoveChange® into a brand that gives back to its stakeholders, the environment, and the community equally.

Another interesting concept that builds on circular fashion that LoveChange® has created is the “RESELL” option on their website. A consumer can sell a used garment directly via the LoveChange® website. The pre-owned garment is assessed, the original client gets paid a fair price and the pre-owned or “rescued” garments are then re-sold as a rescue piece at a lower cost, extending their life and preventing mindless disposal and wastage.

Plans For The Future

Dhirta says she is happy with the customer traffic and feedback that LoveChange® is receiving. They have done well and grown since 2019, even during the COVID pandemic which gives Dhirta a reason to be confident that the designs and products are well received. LoveChange® has expanded to physical stores in Bangalore and Dubai through strategic partnerships and is looking at Delhi and Mumbai as their next targets.

Quintessential Advice To Become A Successful Entrepreneur

“Dhirta” means patience and true to her name, she has shown that patience, perseverance, and sincerity are the cornerstones of building a successful and impactful brand and business model. So the next time when you are going shopping just LOVECHANGE® it.