“There were no one near to confuse us, so we were forced to become original” : Justin-Uday

Justin-Uday is the latest in the line of professionals who have crossed over from the advertising world into the lanes of Bollywood, South Indian Films and Web Series.

Despite being entrenched in Hindi films, the composer duo remains an active part of the advertising world, with a string of campaign successes behind them that includes Incredible India’s ad for BBC, Sharktooth Vodka TVC, Mirinda TVC, J.K White Cement TVC, Dabur TVC, Hyundai Verna TVC and an Airtel TVC.

The duo has composed music for movies such as Hijack, Sikandar, Saas Bahu aur Sensex. Speaking on the transition from advertising to Bollywood, Justin says that there is separate credibility altogether that is attached to being part of the movie industry and having their credits attached to the films they work on gives them a feeling of achievement and pride.

Music is the social act of communication among people, a gesture of friendship, the strongest there is.

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