Chris Evans – The Man Transforming Retail Business For University of Oxford

Chris is the Managing Director of Oxford Limited, which was established in 1991 as a subsidiary company of the University of Oxford to establish and manage a shop selling University gifts and merchandise in Oxford.

Experienced Managing Director with a demonstrated history of working in the marketing and advertising industry.Skilled in Marketing Management, Consumer Products, E-commerce, Sales Operations, and Strategic Partnerships. Strong business development professional graduated from Bristol University.


Chris is leading a £2m turnover brand and retail organisation by developing the strategy and engaging with a wide range of stakeholders, negotiating agent and licensing contracts around the world.

Registering, maintaining and protecting global trademark registrations and day to day management of financial, people, IT and marketing activities in the company.


Chris manages the University’s belted arms and shield trademarks on commercial products. The domestic programme he runs focuses on the reproduction of the shield on souvenirs and merchandise produced for the tourist and visitor market in Oxford and London.


The belted arms are central to the international programme which together with a pattern inspired by University archives and collections concentrates more on a consumer lifestyle proposition and product categories.
The retail programme he runs encompasses the University of Oxford Shop on Oxford’s High Street, as well as the e-commerce business, www.oushop.com.
They are the only official retail outlets of the University and stock a curated selection of high-quality gifts and merchandise that appeal to visitors and tourists, as well as staff and students of the University, and residents of Oxford.

Chris at Oxford Limited is responsible for the protection of the University’s trademark, the belted device, in all commercial classes around the world.

This work entails the application for new trademark registrations in specific product categories relevant to the brand licensing programme, and the renewal of those registrations that remain required, as they come up to expiry.

He also runs a watching service to ensure that no other individuals or companies can register marks that could be considered to be confusingly similar to that of the University’s, anywhere in the world, and take action when he finds evidence of any kind of unauthorised use of the mark, on products and services that have not been licensed by Oxford Limited.

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